90 AI Prompts for Social Media ManagersCreate scroll-stopping content and grow every platform on autopilot.

Build a 30-day social media content calendar for [brand/product type] targeting [audience]. Include: content pillars, post type (video, carousel, static, story), platform (Instagram, LinkedIn, TikTok, etc.), and topic for each day. Format as a table.

Create a content pillar framework for [brand] with 4 pillars. For each pillar: name, goal (awareness/trust/engagement/conversion), content formats that work best, and 5 post ideas.

Write an audience persona for [brand]'s ideal social media follower. Include: demographics, psychographics, what content they engage with, what frustrates them, and what language resonates.

Analyze [competitor brand]'s social media strategy based on the following observations: [list what you've noticed]. Identify: what's working for them, gaps we could exploit, and content angles they're missing.

Create a content repurposing plan for [long-form content type — blog post, podcast, webinar]. Show how to turn it into 10 social posts across: Instagram, LinkedIn, Twitter/X, TikTok, and YouTube Shorts.

Write a 90-day content strategy for a [new/relaunched] [brand type] on [platform]. Include: Phase 1 (brand awareness), Phase 2 (community building), Phase 3 (conversion), with content mix for each.

Create a social media content brief template for briefing an internal team or freelancer. Include: brand voice, visual guidelines, content pillars, posting cadence, approval process, and KPIs.

Generate 20 evergreen content ideas for [brand in X industry] that will still be relevant in 12 months. Mix educational, inspirational, entertaining, and promotional content.

Write a platform-by-platform content strategy for [brand]. Cover Instagram, LinkedIn, Twitter/X, and TikTok — including: content type, posting frequency, tone, and what success looks like.

Create a "content banking" system for my team. How do we batch-create 4 weeks of content in 2 days? Include: workflow, tools, briefing process, and a daily batching schedule.

Build a seasonal content calendar for [brand] covering the next 6 months. Identify: key holidays, industry events, cultural moments, and evergreen windows. For each, suggest a content angle.

Write a content strategy for growing [brand]'s LinkedIn presence from [current followers] to [goal] in 6 months. Include: post types, engagement tactics, and a weekly posting schedule.

Create a competitive content analysis template for tracking 3–5 competitors' social activity. What metrics to track, how often, and what insights to pull from the data.

Design a content repurposing workflow that turns one hero piece of content (e.g., a YouTube video) into 15 pieces of derivative content across all platforms. Include step-by-step process.

Write a social media strategy audit for [brand]. Review: profile optimization, content mix, posting frequency, engagement rates, and top 3 recommendations for improvement.

Create a "themes & hooks" bank of 30 content angles for [brand/industry]. Organize by pillar: educational, inspirational, controversial, behind-the-scenes, and user-generated.

Build a content frequency and timing guide for [brand] based on our audience's activity patterns. Include: best times to post by platform, days of week, and how to test and adjust.

Write a social media crisis preparedness plan. Include: scenarios to plan for, response protocols, who to escalate to, approved holding statements, and post-crisis content recovery.

Write 5 Instagram caption variations for this post about [topic/image description]. Include: a hook in the first line, 2–3 sentences of value or story, a CTA, and relevant hashtags. Brand voice: [describe tone]

Write a LinkedIn post for [individual/company] about [topic]. Format: hook → insight → practical takeaway → question to drive comments. Length: 150–250 words. Tone: professional but human.

Write a Twitter/X thread on [topic] for [brand/niche]. Start with a bold opening tweet, develop the idea across 7–10 tweets, and end with a strong CTA. Each tweet under 280 characters.

Write 5 TikTok video hooks for [brand/content niche]. Each hook should stop the scroll in the first 2 seconds. Mix: question hooks, bold statement hooks, "story" hooks, and curiosity-gap hooks.

Write a YouTube video description for a [video type] about [topic]. Include: compelling 2-line summary (above the fold), timestamps, resources mentioned, subscribe CTA, and relevant keywords.

Rewrite this caption to match [brand]'s voice — [describe voice: playful/authoritative/warm/edgy/etc.]. Keep the core message but change the tone and structure. Current caption: [paste caption]

Write 3 caption variations for this product post — one focused on features, one on benefits, and one on social proof/story. Product: [describe product]

Write an Instagram carousel script for a post about [topic]. Include: Cover slide (hook), slides 2–7 (one key point each), and final slide (CTA + swipe-back prompt). Format each slide as: headline + 1–2 sentences.

Create a caption template library for [brand] with 5 reusable structures — each for a different content type: educational tip, product showcase, behind-the-scenes, testimonial, and promotional.

Write a viral-style LinkedIn post about [controversial or counterintuitive take on industry topic]. Structure: bold hook → context → why most people get this wrong → your take → question.

Write 5 TikTok/Reels script hooks for [brand]. Each should be delivered in the first 3 seconds and create enough curiosity that the viewer watches the full video.

Write a caption for this [product/service] announcement that creates urgency without feeling pushy. Include: what's new, why it matters, what to do next, and a deadline or scarcity element.

Create a user-generated content (UGC) caption template for resharing customer posts. Include a personalized intro, what we love about their content, and a CTA for others to share too.

Write 5 "value bomb" Instagram captions for [brand] in [niche]. Each should teach something specific and actionable in under 150 words, ending with a save/share CTA.

Write a story sequence (5–7 slides) for promoting [offer/event/launch] on Instagram Stories. Include: teaser, context, key benefit, social proof, and swipe-up/link CTA.

Create a caption for a [brand] post that references a trending cultural moment or news topic, while staying on-brand and avoiding controversy. Trend: [describe trend]

Write a "meet the team" caption for introducing [person/role] on social. Warm, human, specific — not a corporate bio. Include: what they do, fun fact, and a question to drive comments.

Write 3 promotional captions for [product/offer] at different funnel stages: (1) awareness — educate, (2) consideration — showcase value, (3) conversion — create urgency and drive clicks.

Write 10 comment response templates for [brand] covering: product questions, compliments, complaints, shipping inquiries, collaboration requests, and "how much?" questions. Tone: [describe voice]

Write a response script for handling a negative comment that criticizes [specific type of issue — product quality, customer service, pricing]. Acknowledge, empathize, resolve, and take it offline.

Create DM response scripts for the top 5 most common DM types for [brand]: new follower intro, product inquiry, collaboration pitch, customer complaint, and "Can I pick your brain?" asks.

Write a crisis communications response for a situation where [describe crisis scenario — viral negative post, PR incident, product recall, etc.]. Include: holding statement, timeline of responses, and recovery content plan.

Create a brand voice consistency guide for our social media team. Include: words we use, words we avoid, how we respond to criticism, how we celebrate wins, and 5 example before/after rewrites.

Write a response template for comments that ask "where can I buy this?" or "what's the price?" in a way that drives them to click the link without sounding like a bot.

Create a community engagement checklist for spending 30 minutes per day on [platform] community management. What to do: first 10 minutes, next 10, last 10.

Write a script for a "Story Replies" response sequence when a follower replies to our Stories with a question or reaction. How do we turn that into a real conversation?

Create response guidelines for handling a comment thread that's getting heated — either between followers, or directed at our brand. When to respond, when to hide, when to ban.

Write a DM outreach template for reaching out to a customer who left a glowing comment and asking them (gently) to leave a review or share their experience.

Create a "proactive engagement" playbook — how to build community by engaging with other accounts, trending conversations, and potential followers. Include: what to say, how often, and what to avoid.

Write a response to a comment that accuses [brand] of [specific criticism — greenwashing, copying a competitor, overpricing, etc.]. Firm but not defensive. Transparent but not overly apologetic.

Create a fan recognition strategy — how to make top commenters and loyal followers feel seen. Include: comment pinning, shoutout post templates, DM appreciation messages, and early access invites.

Write a community guidelines post for [brand]'s social accounts. Cover: what's welcome, what gets removed, how we handle hate speech vs. criticism, and our moderation standards.

Write a "comment bait" prompt — a post designed entirely to drive comments. Create 5 variations for [brand] that invite opinions, stories, or preferences from the audience.

Create a response matrix for Instagram comments organized by sentiment (positive, neutral, negative) and urgency (low, medium, high). For each cell: response approach and template.

Write a script for a brand responding to being tagged in a negative viral post about them. Cover: initial response (first hour), follow-up (24 hours), and resolution post.

Create a community building strategy for growing a loyal audience on [platform] over 90 days. Include: engagement tactics, content formats that build community, and how to identify and activate brand advocates.

Write a monthly social media performance summary for [brand/client] covering [platform(s)]. Include: reach/impressions, engagement rate, follower growth, top 3 posts, what worked, what didn't, and next month's focus.

Analyze these A/B test results from two Instagram caption variations and tell me: which performed better, why (hypothesize), and what to apply to future posts. Data: [paste metrics]

Write a client-facing social media report for [month]. Tone: professional and easy to understand for a non-technical client. Highlight wins, contextualize underperformance, and recommend next steps.

Write a "growth narrative" section for our [monthly/quarterly] report that explains follower growth (or decline) in the context of algorithm changes, content shifts, and competitive activity.

Create a benchmark comparison showing how [brand]'s social metrics compare to [industry] averages. Identify where we're above, at, or below benchmark and what to do about each gap.

Write an engagement rate analysis for [platform] for [time period]. Calculate: average engagement rate by content type, identify top-performing categories, and recommend rebalancing the content mix.

Create a social media ROI report for [campaign or time period]. Connect social metrics (reach, clicks, engagement) to business outcomes (leads, revenue, sign-ups). Explain the attribution model.

Write a post-campaign performance report for [campaign name]. Cover: objectives vs. actuals, top-performing content, audience insights surfaced, spend efficiency (if paid), and recommendations for next campaign.

Analyze this platform analytics data and identify the 3 biggest opportunities we're not capitalizing on. Data: [paste or describe]

Write a weekly social media metrics email for internal stakeholders. Highlight: top post of the week, engagement rate vs. previous week, follower change, and one key insight. Keep it under 150 words.

Create a template for tracking and reporting on hashtag performance across 10–15 hashtags. Include: reach per hashtag, impressions, engagement contribution, and which to keep, drop, or test.

Write an algorithm change impact analysis for [platform] following [describe recent algorithm update]. Cover: what changed, how our metrics were affected, and how we're adjusting our strategy.

Create a social media competitor benchmarking report for [brand] vs. [competitor 1] and [competitor 2]. Metrics to compare: follower count/growth rate, engagement rate, posting frequency, content mix.

Write a mid-year social media strategy review. Assess: what's working vs. the original strategy, what's changed in the market, and what to pivot, double down on, or stop.

Create a presentation-ready "key insights" slide for our Q[X] social media review. 3–5 bullet points that surface the most important findings for a leadership audience.

Write a social media analytics glossary for a new client who isn't familiar with social metrics. Explain: reach, impressions, engagement rate, CTR, saves, and what each one means for their business.

Analyze this content performance data and tell me which content pillars are over- and under-performing relative to our strategic goals. Data: [paste data]

Write a "lessons learned" section for our end-of-year social media report. Cover: 3 things we did well, 3 things we'd do differently, and 3 experiments to run next year.

Create a product launch social media plan for [product name] launching on [date]. Include: pre-launch teaser phase (2 weeks), launch day content, post-launch momentum (1 week), and a platform breakdown for each phase.

Write an influencer collaboration brief for [brand] partnering with [micro/macro/nano] influencers in [niche]. Include: campaign objective, key messages, content requirements, do's and don'ts, deliverables, and timeline.

Write a giveaway post and accompanying caption for [platform] to grow [brand]'s following. Include: prize description, how to enter (follow + tag + share), rules summary, and a hook that creates excitement.

Research and compile a hashtag strategy for [brand] in [niche]. Include: 5 large hashtags (1M+ posts), 5 medium (100K–1M), 5 niche (<100K), and how to rotate them. Explain the rationale.

Create a paid + organic social integration plan for [campaign/launch]. How do we use organic content to test what to amplify with paid, and how do we use paid to accelerate organic growth?

Write a 7-day launch countdown social media plan for [product/event]. Each day: platform, content type, caption angle, and how it builds anticipation toward the launch.

Create a "collab post" outreach script for a brand partnership between [Brand A] and [Brand B]. Include: the initial DM/email pitch, what we're proposing, and why it's mutually beneficial.

Write a UGC (user-generated content) campaign strategy for [brand]. How do we encourage customers to create content, what incentives work, how do we curate and repost, and what's the brief for participants?

Create a social media rollout plan for a [rebrand/new product category/major announcement]. How do we build excitement before, execute on the day, and sustain momentum after?

Write a campaign debrief template for post-campaign analysis. Include: objectives recap, metrics vs. goals, top content performers, what we'd do differently, and recommendations for the next campaign.

Create a "hero content" strategy for [brand]'s next campaign. Define: what the hero asset is, how it gets repurposed, which platforms it lives on natively, and how paid amplifies it.

Write a giveaway strategy for growing [brand]'s TikTok following from [current] to [goal] followers in 30 days. Include: giveaway mechanics, prize selection rationale, and content to support it.

Create a social media plan for a [flash sale / limited-time offer] running for [X days]. Include: announcement post, reminder posts, urgency posts (last 24 hours), and post-sale content.

Write a micro-influencer recruitment email for [brand]'s [campaign name]. Personalized tone, clear ask, what's in it for them, and how to apply or respond.

Create a hashtag challenge campaign concept for [brand] on TikTok or Instagram. Include: challenge name, hook, participation mechanic, prize, and how to seed it with 5–10 creators.

Write a social media launch plan for [event — webinar, product demo, live Q&A]. Include: announcement post (1 week out), reminder posts (48 hours, 24 hours, 1 hour), and post-event recap content.

Create a "brand moment" strategy for [major cultural event or season — Super Bowl, Back to School, New Year, etc.]. How does [brand] show up authentically without looking opportunistic?

Write a campaign brief template for briefing a paid social ad agency on [campaign type — lead gen, brand awareness, retargeting]. Include: objectives, audience, messaging, creative direction, budget, and KPIs.